Velvet
UAE

LOOM · in development

WEFT takes the orders. LOOM is where you run them.

Every order, booking and question your WEFT assistant handles lands in one place: a board you move orders through, a calendar that knows your gaps and your breaks, the history of every customer, and a plain count of what people asked for that you don't sell yet.

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Example · this week's orders

LOOM

K7QM2XRAEngagement party, 80 guestsSat 18 Oct · 19:00 · JumeirahWaiting
T3HD9WNE40 Diwali gift basketsMon 20 Oct · delivery · Business BayPlanned
P8VB4CJSCorporate dinner, 120 guestsThu 23 Oct · 20:00 · DIFCIn progress
M2RX7GFLBaby shower, moved to Sun 26 Octreplaces H5KC3TPA · changed by the customerUpdated

Illustrative orders. Every row came in through WEFT with a code; the owner moves it along.

What it does

One app for the running of a small business, built around what customers actually ask.

LOOM works on its own. You don't need a calendar app, a CRM or a spreadsheet next to it. Connect your Shopify store and it already knows your products and prices.

Run the day

Orders

An order board you move things along

Every confirmed order arrives with its code. Move it from waiting to planned to in progress, then close it as completed or cancelled. Changed orders show the code they replace, so nothing gets lost.

Bookings

A calendar with your rules in it

Set the gap you need between bookings, your break times and your days off. WEFT checks them before it offers a time, and tells customers plainly when you're not available.

Customers

Every customer's history

How many times they've ordered, when, and for how much. You enter or confirm the price; the assistant never invents one. Returning customers stop being strangers.

Feedback

Know why an order was cancelled

When an order is cancelled, the customer gets a short, optional question about what could have gone better. The answers land here, next to the order.

Understand your demand

Gaps

What they asked for that you don't sell

Requests that went nowhere, grouped and counted. Twenty people asking for the same thing you don't offer is a product decision, and most businesses never see it.

Missed deals

The orders that almost happened

Customers who got as far as an order summary and never said yes, and the questions the assistant couldn't answer. Each one is a follow-up you can still make.

Traffic

When your customers actually reach out

Chats and orders per day, your busiest hours and seasons, and the words customers use for what you sell. Numbers counted from your own conversations, never estimated.

Time saved

What the assistant took off your plate

Questions answered without you, shown as hours. The page states the minutes per reply it assumes, so you can judge the number yourself.

Ask and connect

Ask it

Questions in plain language

"Which events this month are over 100 guests?" Answers come with the orders and chats they came from, so you can check them.

Inbox

Your email and documents, searchable

Link your email and files, and ask questions across all of it: "what did the venue say about the deposit?" Every answer shows the emails and documents it came from.

Shopify

Your store, already connected

Link your Shopify store and LOOM and WEFT read your products, prices and descriptions directly. Google and Outlook calendars are planned as optional links later.

Your charts

Charts you choose

A small set of chart styles designed once, properly. Pick the one you read best; every style is included in every plan.

An example of the gap report

The most valuable line in this chart is a red one.

What customers asked an events business about over one month. Illustrative, but this is the shape of what LOOM shows.

wedding planning64
birthday parties50
corporate events36
kids' entertainers23
gift baskets20
events in Abu Dhabi16
photography12
Asked for, and you offer it Asked for, and you don't

Four situations

What having it would change for an events business.

These are worked examples, not customer stories. LOOM is in development; each one is something an owner can't easily see or do today.

01

The Saturday that was almost double-booked

Today

An engagement party is booked for Saturday evening. A message comes in for a birthday the same afternoon, and in the rush it gets a yes. The team finds out on Friday.

With LOOM

The owner has set four hours between events and Sunday mornings off. WEFT checks before it offers a time, so the customer is offered a slot that actually works, and the owner gets a heads-up when a request lands close to another one.

Your rules, applied every time, even at midnight.

02

The service you didn't know you should offer

Today

Parents keep asking for a kids' entertainer. Each request is one chat, politely declined, and forgotten by the next morning. Nobody counts them.

With LOOM

The gap report counts them: 23 requests in one month, with guest numbers and dates attached. That's not a hunch about a new service. It's a demand figure.

One partnership with an entertainer, and the next 23 stop being refusals.

03

The customer who needs to change the date

Today

A customer messages to move their baby shower. The owner scrolls back through WhatsApp to find the original details, edits a spreadsheet, and hopes the team sees it.

With LOOM

The customer gives WEFT their order code and verifies it's them. If your policy allows the change, the order gets a new code that replaces the old one, the board updates, and you get a message saying exactly what changed.

Changes follow your policy, not whoever happens to answer the phone.

04

The month-end question that took an evening

Today

"How many corporate events did we do this quarter, and for how much?" means scrolling chats and adding numbers by hand.

With LOOM

Ask it in plain language. The answer is counted from your orders, not guessed, and comes with the orders it counted so you can check it.

Your own numbers, without the spreadsheet.

Status

What works today, and what's being built.

Working today, in WEFT: the assistant takes orders, reads them back for the customer to confirm, gives each one a code, and sends it to the owner on WhatsApp. That is the data LOOM is built on.

Being built, in LOOM: everything on this page. We're building it first with one real events business, so the first version answers an owner's real week, not a guess at it. Shopify comes first; Google and Outlook calendars later. There is no price for LOOM yet.

Early access means influence. If you run an events business, tell us what eats your week. That decides what ships first.

Early access

Tell us what you'd want to see every Monday morning.

If one screen could show you everything about your business at the start of the week, what would be on it? That answer shapes what we build next.

velvetworksco@gmail.com