Worked examples
Each one runs left to right. Scroll sideways, use the arrows, or the arrow keys. Pick a scenario to start.
Built from the questions these businesses actually get. Figures are examples, not a real price list. The LOOM scenario describes a product still in development.
01 / 00
23:41 · Thursday
She is putting together client handover gifts, after her own working day, which is when most of this happens.
Without the bot: a contact form, an answer on Sunday, and by then she has ordered somewhere else.
23:41 · First question
The bot has your actual document: packages, prices, what is in each one. It quotes that.
Note the format: a list question gets a list, with prices. Not a paragraph she has to read twice.
23:42 · Logistics
The two questions that decide whether an order is even possible, answered from your own zone list.
From your areas, not from a map. Small delivery businesses price by zone, not by the kilometre, so the bot looks the area up and gives the real fee.
23:44 · It asks for the order
Name, number, and the request in her own words, and it reads the details back so nothing is misheard.
Per market: gifting asks occasion, budget, date and area. Another industry asks its own four things.
23:44 · Your phone
Not an email you will read on Sunday. A WhatsApp notification with everything she said, on the number you nominate.
Your own WhatsApp is never connected. The sending number is ours; customers never see it and never message it.
23:44
Everything she told it, in the order she said it.
08:10 · Next morning
No discovery call, no back and forth to establish what she wants. The quote goes out before the shop opens.
What changed: the enquiry did not wait, and you did not stay up for it.
01 / 00
09:02 · Monday
She edits the hamper page herself, the way she always has. One place, five minutes, done.
The thing she does not do: log into anything else. There is no second copy of her prices to keep in step.
10:15 · The honest part
It last read the site at six this morning. Until the next pass, it is still quoting Monday's old figure.
Worth knowing rather than hiding: this window is exactly why LOOM has a re-scan button. Automatic covers the days you forget; manual covers the morning it matters.
12:00 · Scheduled
Four times a day, every six hours, WEFT fetches the pages again and rebuilds what it knows. Nobody triggers it.
Why a schedule and not every message: re-reading on every question would be slow and wasteful. Every six hours is fresh enough for prices and cheap enough to run forever.
12:14 · The next customer
New price, and the new lead time along with it, because the bot re-read the page and not just the number.
The website stays the single source of truth. She maintains one thing, and everything downstream follows it.
End of season
Prices changed four times across the season. The widget was correct within hours of each one, and she never opened a dashboard.
The failure this prevents: a bot quoting a price you no longer honour is worse than no bot. It commits you, in writing, to a number you have moved on from.
01 / 00
The 1st · In development
1,284 people asked this business something. 213 became enquiries. The other 1,071 went unexamined, as they do everywhere.
This scenario describes LOOM, which is being built. It is what we are making, not something you can buy today.
The question
No filters, no pivot table, no dashboard to configure first. The enquiries are indexed, so you ask them things.
Every answer is traceable. It returns the conversations it drew from, so you can disagree with it by reading them.
The finding
Each of those was one polite refusal, months apart, forgotten by the next morning. Counted together they are a business case.
This is the number no analytics tool has. Page views tell you who arrived. Only the conversation knows what they wanted and did not get.
The decision
She does not become a florist. She arranges supply with one, adds a line to the site, and the next request is an order instead of an apology.
And the loop closes: the site changes, WEFT re-reads it, and the bot starts selling the new line without anyone configuring it.
Why this is the bigger-company product
LOOM earns its place when the volume is past what any one person can hold in their head: an agency, a group of branches, a business with a marketing team.
Which is the honest split: WEFT is for the owner who answers their own phone. LOOM is for the company that stopped being able to.
Get in touch
Send us the questions you answer most and we will build the same walkthrough for your business.
velvetworksco@gmail.com